How to apply Cologne

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Apply Cologne Close to Your Heart
Perfect after a triumphant fifth set or before anything else. “Apply cologne on the places where you can feel the beats of your heart,” advises Rochelle Bloom, president of the Fragrance Foundation. This means wrists, the sides of your neck, over your ticker. The throb adds impact to the scent.

Keep It Light
“If you’re constantly smelling the fragrance, you’ve applied too much. People should have to get close to you to say, ‘Gee, you smell nice,’ ” says Bloom. A couple of spritzes or splashes is enough.

( Source: http://www.menshealth.com/style/scent-rules )